Content: One of the Most Often Overlooked Reasons Why So Many Email Marketing Efforts Fail

October 5, 2009   |   Posted by Paul Stokes

One of the most overlooked reasons why many small businesses and organizations fail at email newsletter marketing is because they can’t consistently create interesting and informative newsletter content month after month. While most email newsletter marketing obstacles can be minimized by outsourcing — deliverability issues, list building, creating templates, campaign reporting, keeping up with the latest best email practices — content creation remains a challenge because it’s time consuming.

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Defining Email Marketing a Decade Later

September 22, 2009   |   Posted by Paul Stokes

Even though email marketing has been around for more than a decade, you might be surprised to learn how many people still don’t know what it is. According to Wikipedia, “E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.”

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