Posts belonging to Category 'Email Marketing'

Just wanted to quickly let our customers know that starting Jan. 1, 2010, eNewsletterSolutions has merged with PCS online solutions. We now can offer web hosting, email services, ecommerce, website design and development, online marketing and Web 2.0 solutions, and virtual assistant services.
Check it out at: http://www.pcsonlinesolutions.com
Happy new year!

Content: One of the Most Often Overlooked Reasons Why So Many Email Marketing Efforts Fail

One of the most overlooked reasons why many small businesses and organizations fail at email newsletter marketing is because they can’t consistently create interesting and informative newsletter content month after month. While most email newsletter marketing obstacles can be minimized by outsourcing — deliverability issues, list building, creating templates, campaign reporting, keeping up with the latest best email practices — content creation remains a challenge because it’s time consuming.

The 7 Types of Email Marketing You Should Know About

Email marketing has become such a generic term that it conjures up different things to different people. Some people might imagine a catalog of new products from their favorite hobby store, while others might think of a cool postcard they received from a local nightclub announcing the season’s entertainment lineup. Regardless of what type of email marketing you use, the one thing you must avoid is being perceived as spam. You do this by making sure your message always offers value — something that informs, entertains or educates the reader — and leaves them feeling satisfied. Following are seven popular types of email marketing.

Defining Email Marketing a Decade Later

Even though email marketing has been around for more than a decade, you might be surprised to learn how many people still don’t know what it is. According to Wikipedia, “E-mail marketing is a form of direct marketing which uses electronic mail as a means of communicating commercial or fundraising messages to an audience.”